YOU DONT WANT THIS LIFE
You Dont Want This Life is a streetwear lifestyle brand born in Toronto, raised in London. We are built on a family mentality for those who resonate with our culture and lifestyle. This means overcoming adversity, hard work, and creativity, which is expressed in what we choose to wear every day.
By wearing our brand you are part of our tribe.
What Does - You Dont Want This Life - Mean To You?
You - you personally, mentally, physically Don’t- can’t choose, Dont Want, can’t appreciate Want- desire... without Patiencetion for the progress This- now, here, next week, next week, your time right now. Life, existence, living, alive, why are you here and what can you do so make it worthwhile....
You Dont Want This Life what I think it means You see the nice cars. You see the vacations to exotic places expensive watches. Bottle popping in the club... What we don’t see is what it took to get there. We celebrate our achievements in all sorts of ways because it can be gone tomorrow but most people will never see what it took to get there. Losing friends and family along the way. The game of life that feels like the game of snake and ladders sometimes. We put our heart and soul to be successful blood sweat and tears. You will never see someone post about how they risk every single dollar or the number of hours and years they put in .. from being a bust boy mopping puke off the floor after a long night to being a promoter to managing to open up your own club. From selling your CDs to random strangers on the street trying to convince them that your music is amazing for them to just turn you away like you are not worthy of their time. Or waking up hungry .. or you will never see someone post a picture of them crying or broken .. feel like they been defeated ... you will never see that. You will never understand what it takes to get there ... cause everyone success and story are all different.. like a man who left school at 14 working 16-hour shifts a day at a factory working as a street vendor on the side but later became one of the richest men in the world. You don’t want this life ... cause your life is just as powerful and a story that you need to tell on your own. ..So when I wear this brand I’m making a statement ... you don’t want this life. You see I wear this brand with pride cause ever journey is different my journey isn’t for everybody.
Being in a situation, which you shouldn't be in, but love it as it's your lifestyle!
I’m an overnight success that took 28 years.
The struggle and grind of hard work every day. Just to be able to have the nicer things in life.
Making the sacrifices people won't, to do the things people can't.
They want to eat the forbidden fruit but it would kill them to try.
Heavy is the head that wears the crown
The meaning to me means: You think you want this, but you have no clue how I got here.